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Game of Thrones: Always Support The Bottom


When Campfire’s Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin’s Game of Thrones, he faced a now-familiar problem: how to simultaneously generate buzz for the show, introduce the story to a new audience, and provide a deeper level of engagement for fans of the book. In this case, the task was complicated by the fact that HBO audiences weren’t expecting a fantasy series and that Martin fans were fiercely protective of his work. At a stellar presentation at last week’s Transmedia NYC Meetup, he explained how he went about it.

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  1. writerhpinski reblogged this from dhcontentsummit
  2. dhcontentsummit reblogged this from futureoffilm
  3. wicnet reblogged this from wicnet and added:
    Fury: I forgot I had made another Bottom-Supporting gif and never used it. So here it is now. Go forth and support the...
  4. rachelfairbanks reblogged this from futureoffilm and added:
    Woo-hoo! More meetup coverage! #storycode
  5. futureoffilm posted this
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