Game of Thrones: Always Support The Bottom
When Campfire’s Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin’s Game of Thrones, he faced a now-familiar problem: how to simultaneously generate buzz for the show, introduce the story to a new audience, and provide a deeper level of engagement for fans of the book. In this case, the task was complicated by the fact that HBO audiences weren’t expecting a fantasy series and that Martin fans were fiercely protective of his work. At a stellar presentation at last week’s Transmedia NYC Meetup, he explained how he went about it.
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Fury: I forgot I had made another Bottom-Supporting gif and never used it. So here it is now. Go forth and support the...
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rachelfairbanks reblogged this from futureoffilm and added:
Woo-hoo! More meetup coverage! #storycode
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