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@RuralInsanity recreated the WiC House sigil.

@RuralInsanity recreated the WiC House sigil.

Game of Thrones: Always Support The Bottom


When Campfire’s Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin’s Game of Thrones, he faced a now-familiar problem: how to simultaneously generate buzz for the show, introduce the story to a new audience, and provide a deeper level of engagement for fans of the book. In this case, the task was complicated by the fact that HBO audiences weren’t expecting a fantasy series and that Martin fans were fiercely protective of his work. At a stellar presentation at last week’s Transmedia NYC Meetup, he explained how he went about it.

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